VAER Watches

Vaer was founded in Venice, California in 2016 by Ryan Torres and Reagan Cook with the goal of building an affordable everyday wristwatch that blended tasteful design with extreme outdoor functionality. We launched the company with our collective lifesavings, and remain independently owned and operated in the United States.

For the Love of Nature

Our commitment to environmental stewardship is integral to our mission. We prioritize responsible product choices by crafting durable, repairable watches that reduce waste and promote longevity. As proud members of 1% for the Planet, we allocate a portion of our revenue to support conservation efforts, ensuring that each purchase contributes to preserving the natural world.

Protecting our Natural Resources

As long-standing members of 1% for the Planet, we ensure that each purchase contributes directly to preserving the wilderness and wildlife that form the backdrop of our favorite activities, such as surfing, fishing and skiing/snowboarding. These initiatives allow us to support the conservation organizations that work tirelessly to maintain the habitats and natural resources we all cherish.