Summer dressing can be tricky. Do too much and you’ll regret it by lunchtime. Do too little and you risk looking underprepared. ASKET, thankfully, takes a more thoughtful approach. The Swedish brand's new Spring–Summer lookbook presents four deliberately simple outfits, each one built from garments that work hard without showing off. No gimmicks, no logos. Just good fabrics, sharp fits and the quiet confidence that comes with knowing exactly what you’re wearing and why.
Here are four simple summer-friendly 'fits you can replicate with ease.
Light and laid back
A white T-shirt and jeans – not exactly radical summer dressing, but still undefeated. ASKET’s take is cleaner than most: a 120gsm organic cotton tee with a fine ribbed neck, structured enough to hold its shape but still featherweight. The Regular Jeans come in a pale blue wash, and together, they make a convincing case for keeping things simple.
Linen, properly done
There’s a lot of bad linen out there – crumpled, shiny, too see-through. This is not that. ASKET’s Linen Shirt is made from French flax with a plain weave that holds its own. The button-down collar adds a bit of backbone, and when paired with the matching Linen Trousers, it stops just short of looking like a co-ord.
Smart casual, simplified
If you’re only wearing one shirt this summer, make it an Oxford. This one is cut from midweight organic cotton – breezy enough for the heat, substantial enough to wear on its own. The Regular Jeans in raw denim balance it out nicely, adding some texture and contrast without going to far. It’s classic, low-maintenance, and probably better than what you were going to put on.
Just navy
Navy has range. This look runs with it. ASKET’s Overshirt is cut from sturdy Italian-milled twill – enough structure to throw over a tee, not so much that it starts acting like outerwear. Underneath, a navy crew neck. Below, Regular Chinos, also navy. Monochrome, but not militant. The sort of outfit you could wear to meet friends or fix something on the car – and feel suitably dressed for both.
Next up: How to build a minimalist capsule wardrobe.
