If you're looking for a miracle cure for male pattern baldness, bad news: there isn't one. But that doesn't mean all hope is lost for those with thin or thinning hair. There's a new school of thought in the world of haircare, and it involves focussing – quite literally – on the root of the problem. At the centre of this shift is KilgourMD – a new brand from Stanford-trained dermatologist Dr James Kilgour, who believes that the real key to thicker, healthier hair lies not in the strand, but in the scalp.

It’s not exactly a new idea – trichologists have been saying similar things for years – but Kilgour’s approach is refreshingly clinical. Drawing on his medical background and a long-standing personal interest in skin health, he’s created a streamlined, two-part system that treats the scalp as skin, addressing the signs of ageing and inflammation that often precede visible hair thinning.

KilgourMD: A two-step approach

The brand launches with two serums: Prevention and Treatment. The former is an antioxidant-heavy formula designed to neutralise oxidative stress – the type caused by environmental aggressors like UV light and pollution – and in doing so, it helps to slow scalp ageing and reduce hair fall. Clinical studies suggest it can cut visible shedding by 30 percent in eight weeks, which is impressive for a tiny little bottle of liquid.

The Treatment Serum, meanwhile, is more of an all-rounder. Built on a proprietary blend of eight botanicals and a green tea-derived active, it’s pitched as a follicle stimulator, capable of boosting hair growth by up to 200 percent. Bold claims, yes, but early data seems to back it up.

It all sounds very techy – and it is – but KilgourMD is also keen to keep things gentle. Both products are free from parabens, silicones, and synthetic fragrances. They’re vegan, dermatologically tested, and suitable for all hair types, including the curly and the colour-treated.

The message here is clear: if you care about your skin, it makes sense to start treating your scalp with the same level of attention. After all, it’s skin too – and, as Dr Kilgour suggests, good hair starts where you can’t see it.