It’s easy to forget how much time you actually spend in bed. Spoiler: it's a rather significant chunk of your time on Earth. So it stands to reason that what you put on it should be given the same level of consideration as, say, your winter coat or your favourite pair of Derby shoes. You want something good. Something that will last. Something that doesn’t look like it belongs in a serviced apartment. Enter: the JORO Home linen bedding collection.
A considered extension of the brand’s minimalist, quietly luxurious offering, the collection is made entirely from 100% linen percale – a fabric prized for its lightness, breathability and soft handfeel. It’s the sort of material that gets better with age, becoming softer and more supple with every wash. The opposite of fast fashion, essentially, but for your bed.
Functionally, linen is hard to beat. It’s moisture-wicking, naturally temperature regulating and hypoallergenic – a neat trick if you’re prone to overheating or have sensitive skin. It also happens to be antimicrobial, antistatic, and built to last, which is more than can be said for boring old cotton.
Low-key linen
Aesthetically, the JORO Home linen collection takes a subtle approach. There’s a quiet confidence in the five-colour palette – gentle, easy shades that work with wood, stone, metal, whatever your bedroom’s built on. A contrasting border gives each piece a modern edge, without veering into hotel-bedding territory. The overall effect is calm, refined and reassuringly understated.
This isn’t a seasonal drop. It’s not a trend-led rehash of something you’ve seen a thousand times before. It’s just really well-made bedding – the kind of thing that you won’t think about until you get between the sheets and notice, quietly, how much nicer it all feels. The sort of upgrade that sneaks up on you, and then never lets go.
