David Gandy is no stranger to the world of menswear. The smouldering supermodel spent two decades at the top of the industry. He shifted the male model archetype, fronted campaigns for some of the biggest names in fashion, and generally made everything look annoyingly effortless. Now, with his own label, David Gandy Wellwear, he’s taking things in a new direction. One that places as much emphasis on feeling good as it does on looking good.
Launched in 2021, Wellwear is built on the idea that clothing should support not just how we dress, but how we live. It’s not activewear, it’s not loungewear, it’s not leisurewear – Gandy calls it a new category entirely, combining style with well-being. The premise is simple: soft, wearable, high-quality pieces that make you feel as good as they make you look. Think perfectly fitted tees, sumptuous cotton hoodies and sweats, and premium pyjamas. But this isn’t just another celebrity-fronted brand. It’s the result of years spent thinking about how clothing affects both physical and mental well-being, backed by science and designed with purpose.
The science of softness
Wellwear is built around a multi-sensory approach to design, recognising that comfort isn’t just a physical thing – it’s emotional too. Studies have shown that touching soft fabrics can reduce negative emotions. This is why Wellwear places such a strong emphasis on tactility. The pieces are designed to feel good against the skin, using premium natural fibres enhanced with technical treatments that offer benefits beyond just comfort.
This is where Wellwear sets itself apart. The materials are chosen not just for their sustainability and durability, but for their impact on well-being. The idea is that clothing should work with you, not against you. Clean, minimalist, and free from unnecessary embellishment – just good, functional clothing designed for real life.
An industry heavyweight
Gandy’s influence is all over Wellwear, but it’s more than just a name on a label. Throughout his career, he has been an advocate for both mental and physical well-being – long before self-care became the industry buzzword it is today. The idea for Wellwear came from a simple belief: clothing shouldn’t just make you look good, it should make you feel good too. That philosophy underpins every piece in the collection.
Wellwear is minimalist in approach but maximalist in purpose. It’s about clothing that fits seamlessly into everyday life, offering a balance of fashion, function, and feeling. And while it might be a new concept, it feels like something that should have existed all along.
It’s comfortable, it’s considered, and it’s proof that good style isn’t just about how you look – it’s about how you feel.
Next up: Where to buy the best men's loungewear in 2025.
